Remove confirm email from trial form
Problem
When a net-new user signs up for a SaaS trial they first signup for GitLab and then are redirected to the trial form. When they are redirected to the trial form, we display two banners Welcome! You have signed up successfully
and a second banner to Confirm your email address
which directs them to their inbox to confirm their email.
If a user follows this path and goes to their inbox and clicks the confirmation link it brings them directly into the product skipping the remaining steps in the trial flow at which point the user has a free account.
Since we don't track user_id it's impossible to quantify the number of users that sign up and go through this specific flow but we have received a report of a user "confused because they never got their trial" which I believe is from them going through this exact pattern.
Proposed solution
We remove both banners from all steps in the trial flow. A user will still get the confirmation email and future banners in the product to confirm their email. By removing these banners we will reduce the cognitive load on the page and therefore should see an increase in the completion rate on the trial form.