Remove boards upsell list
Problem
For free accounts, we show an upsell on newly created issue boards (see screenshot). This issue is capturing a few actions to ensure that upsell is valuable to our users, and to GitLab...but it's not really producing results and leads to a less than ideal first touch experience with Boards and results in a longer time to initial value.
Proposal
Remove the upsell list as it isn't converting meaningfully and we have other ways to promote page specific upgrades such as the in-app messaging approval flow that we can experiment with in a more intelligent way
Investigation
How often is this feature shown, and used by our users. Ideally, understand how many users follow the upgrade path, and how many dismiss.
Usage/Results Takeaway:
- The upgrade button has been clicked 3 times over the last few months on Group Boards and 0 times on Project Boards
- We can definitely remove this for now. It is not an intelligent upsell path that is yielding any meaningful results.
- Further...no first time users intuitively knows what a scoped label is.
Do we continue to show that upsell if the user takes no action?
Yes. The user must dismiss the list or click the upgrade button to get it to go away.
Edited by Gabe Weaver