Update Issue Weights Paywall CTAs
Problem
While we improved the paywall design for issue weights we're seeing a 45% click rate on the "Don't show me this again" secondary CTA (data source).
Solution
To iterate on the existing design to see if we can increase the click rate on the primary CTA options, we should update the design to the second design present in the mockup where we change the CTA copy and associated links.
header | header | header |
---|---|---|
Primary CTA: "Try it for free" which will direct the user into the trial flow | Secondary CTA: "not now, thanks!" this will dismiss the module until next session | non-primary CTA: "Bronze plan" |
Primary CTA URL: https://gitlab.com/-/trial_registrations/new | Session dismiss | non-primary CTA URL: https://customers.gitlab.com/plans |
Primary CTA CSS Class: tr-issue-weights-trial-cta | Secondary CTA CSS Class: tr-issue-weights-not-now-cta | non-primary CTA CSS Class: tr-issue-weights-bronze-features-cta |
Edited by Alper Akgun