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Add Release Evangelism MVP workflow to Developer Evangelism handbook

Michael Friedrich requested to merge handbook-dev-evangelism-release-mvp into master

Why is this change being made?

Release Evangelism is an established workflow in the Developer Evangelism team. Most recently, we started to experiment with more community engagement ideas, increasing visibility for contributors. One experiment is to give shoutouts and thank the MVPs, by a Developer Evangelist sharing the MVP screenshot on social, and asking @sytses to engage in the #ceo Slack channel.

This MR documents the Release Evangelism MVP workflow, moving it from an experiment to a monthly workflow. The release evangelism issue templates are updated in https://gitlab.com/gitlab-com/marketing/corporate_marketing/developer-evangelism/code/de-bot/-/merge_requests/20 for 14.10.

In addition, this MR adds some high-performance release evangelism share metrics and MVP share metrics.

FYI @gitlab-de @cbacharakis

Author Checklist

  • Provided a concise title for the MR
  • Added a description to this MR explaining the reasons for the proposed change, per say-why-not-just-what
    • Copy/paste the Slack conversation to document it for later, or upload screenshots. Verify that no confidential data is added.
  • Assign reviewers for this change to the correct DRI(s)
    • If the DRI for the page/s being updated isn’t immediately clear, then assign it to one of the people listed in the "Maintained by" section in on the page being edited.
    • If your manager does not have merge rights, please ask someone to merge it AFTER it has been approved by your manager in #mr-buddies.
  • If the changes affect team members, or warrant an announcement in another way, please consider posting an update in #whats-happening-at-gitlab linking to this MR.
    • If this is a change that directly impacts the majority of global team members, it should be a candidate for #company-fyi. Please work with internal communications and check the handbook for examples.

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