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Add Thought Leadership Efficiency tips to Developer Evangelism handbook

Michael Friedrich requested to merge handbook-dev-evangelism-thought-leadership-efficiency into master

Why is this change being made?

I shared the ideas with repurposing my newsletter content into social buffer queues with @johncoghlan in our 1:1 this week, and later we also discussed thought leadership strategies with @abuango. This MR is the first iteration of documenting thought leadership efficiency tips for our team in the social media handbook. In later iterations, we can create a dedicated thought leadership handbook page.

Author Checklist

  • Provided a concise title for this Merge Request (MR)
  • Added a description to this MR explaining the reasons for the proposed change, per say why, not just what
    • Copy/paste the Slack conversation to document it for later, or upload screenshots. Verify that no confidential data is added.
  • Assign reviewers for this MR to the correct Directly Responsible Individual/s (DRI)
    • If the DRI for the page/s being updated isn’t immediately clear, then assign it to one of the people listed in the Maintained by section on the page being edited
    • If your manager does not have merge rights, please ask someone to merge it AFTER it has been approved by your manager in #mr-buddies
  • If the changes affect team members, or warrant an announcement in another way, please consider posting an update in #whats-happening-at-gitlab linking to this MR
    • If this is a change that directly impacts the majority of global team members, it should be a candidate for #company-fyi. Please work with internal communications and check the handbook for examples.

/cc @brendan @sugaroverflow

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