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CSM Handbook risks - Clarify who counts as key stakeholders, align with CoM

Patrick Harlan requested to merge pharlan-master-patch-68981 into master

Why is this change being made?

"Key stakeholders who can help drive adoption" is a little vague, and doesn't align well with our Sales definitions for MEDDPPICC from Command of the Message training in Sales Quickstart.

Updating to specify Economic Buyer, Champion (since they have to have influence), and the Personas page (example: Cameron, Compliance Manager)

Author Checklist

  • Provided a concise title for this Merge Request (MR)
  • Added a description to this MR explaining the reasons for the proposed change, per say why, not just what
    • Copy/paste the Slack conversation to document it for later, or upload screenshots. Verify that no confidential data is added.
  • Assign reviewers for this MR to the correct Directly Responsible Individual/s (DRI)
    • If the DRI for the page/s being updated isn’t immediately clear, then assign it to one of the people listed in the Maintained by section on the page being edited
    • If your manager does not have merge rights, please ask someone to merge it AFTER it has been approved by your manager in #mr-buddies
  • If the changes affect team members, or warrant an announcement in another way, please consider posting an update in #whats-happening-at-gitlab linking to this MR
    • If this is a change that directly impacts the majority of global team members, it should be a candidate for #company-fyi. Please work with internal communications and check the handbook for examples.

/cc @jwoods06 @spatching @csm-managers

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