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Add LinkedIn Groups as social media share tip in Developer Evangelism handbook

Michael Friedrich requested to merge handbook-dev-evangelism-social-media-linkedin-groups into master

Why is this change being made?

I've posted the GitLab CLI announcement blog share also into the DevOps group on LinkedIn, and experienced great results that justify to take this experiment as a documented strategy into the Developer Evangelism social media handbook.

While at it, this MR also updates the social media page with

  • UTM tracking encouragement
  • Introduce a general social media tips section
  • Formatting for content sources
  • Updated newsletters and thought leaders
  • Link the tips handbooks for resizing images and creating GIFs

Author Checklist

  • Provided a concise title for this Merge Request (MR)
  • Added a description to this MR explaining the reasons for the proposed change, per say why, not just what
    • Copy/paste the Slack conversation to document it for later, or upload screenshots. Verify that no confidential data is added.
  • Assign reviewers for this MR to the correct Directly Responsible Individual/s (DRI)
    • If the DRI for the page/s being updated isn’t immediately clear, then assign it to one of the people listed in the Maintained by section on the page being edited
    • If your manager does not have merge rights, please ask someone to merge it AFTER it has been approved by your manager in #mr-buddies
  • If the changes affect team members, or warrant an announcement in another way, please consider posting an update in #whats-happening-at-gitlab linking to this MR
    • If this is a change that directly impacts the majority of global team members, it should be a candidate for #company-fyi. Please work with internal communications and check the handbook for examples.

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