New category and group name for Product Analytics

Why is this change being made?

Group/Category names should be different and Product Analytics is a confusing term often mistaken for Value Stream related items.

Still to do before merge

• review naming/get 👍 from Sam, Tanuja and Dennis on new naming
• Update direction page

Approvals

Merge requests with changes to stages and groups and significant changes to categories need to be created, approved, and/or merged by each of the below:

• Chief Product Officer @david
• The Product Director relevant to the affected Section(s) - @justinfarris
• The Engineering Director relevant to the affected Section(s) - @timzallmann
• Director of Product Design @vkarnes

The following people need to be on the merge request so they stay informed:

• Vice President of Development @clefelhocz1
• Vice President of Quality @meks
• Vice President of User Experience @clenneville
• The Product Marketing Manager relevant to the stage group(s) - @supadhyaya
• Director of Technical Writing @susantacker

After Approvals and Merge

• Create an issue in the triage-ops project to update GitLab Bot automation:
  • for Category change
  • for Stage or Group change
  • If label migration is required, please follow the self-serve instructions to get started on a one-off label migration MR.
• Mention the product group Technical Writer to update the documentation metadata
• Share MR in #product, #development, and relevant #s_, #g_, and #f_ slack channels