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Add "Demo: Idea to Production" to Sales handbook

Mark Pundsack requested to merge idea-production into master

Adds the "real demo" from https://docs.google.com/document/d/1N8CFQAwpsvo7gcAPyrqQ1lJLnND3yv0DTZI96tTObuM/edit# to the Sales handbook.

@xyzzy Want to give it a quick review before merging?

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