Add clarity to JTBD

Why is this change being made?

I'm getting great feedback from Product Designers as they work on writing JTBD. These changes are meant to add clarity in areas where there is uncertainty.

Author Checklist

• Correct MR template applied (e.g blog post)
• Provided a concise title for the MR
• Added a description to this MR explaining the reasons for the proposed change, per say-why-not-just-what
• Assign this change to the correct DRI
  • If the DRI for the page/s being updated isn’t immediately clear, then assign it to your manager.
  • If your manager does not have merge rights, please ask someone to merge it AFTER it has been approved by your manager in #mr-buddies.
  • If the changes relate to any part of the project other than updates to content and/or data files please make sure to ping @gl-static-site-editor in a comment for a review and merge. For example changes to .gitlab-ci.yml, JavaScript/CSS/Ruby code or the layout files.

For help with failing pipelines reach out in #mr-buddies in Slack