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updated opportunity types

Chad Malchow requested to merge opportunity_types into master

@francisaquino @pmachle updating the definitions of opportunity types per our conversations in pipeline calls.

We will have three types - new business, add-on and renewal.

Growth will be measured in all three. New business is 100% incremental. Add-on is 100% incremental. Renewals can go up down or stay the same.

Let me know if there are any questions. Will assign to @francisaquino to merge once we all give a thumbs up.

Once merged, we need to update the opportunity type fields in SFDC. I'd like to have this done so we can start clean in Q3.

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