Added social points of contact

Why is this change being made?

This change includes a table outlining the point of contact a team member would want to connect with regarding specific topics or campaigns. We'll use this to help assign work between Wil and Kristen, as well as, making sure other teams involved in these topics know who to go to first.

This will help to boost Kristen's visibility and ownership across the company.

Other details

• You'll see that open source as a topic, Commit event, all remote, DIB, CSR, and priority platform partners appear as examples for brand campaigns. This is because each of these elements are critical pillars of GitLab's public image and make up who we are in our totality.
• Items not listed by point of contact are shared and include: Handbook updates; community management for Twitter, Facebook, and LinkedIn; other campaigns or activations not tied into one of the above categories; or when the team has decided on a unique setup for greater efficiency
• This may continue to evolve in FY22 as we shift our priorities toward readiness.

Below is the table we've included:

Topic/Focus	Examples	Point of Contact
All social-first/only campaigns	E.g. "We Belong Here", "Cribs", Features from releases	Kristen Sundberg
Backend development, onboarding, strategizing of net-new tools or company-wide initiatives	E.g. Advocacy program with Bambu, formalizing the content to social team pipeline	Wil Spillane
Brand campaigns	E.g. "Seeing is Believing", "open DevOps", Commit, OSS, priority platform partners, All Remote, DIB, CSR	Wil Spillane
Corporate Events (non-Commit)	E.g. Satellite events, Connect, KubeCon, etc.	Kristen Sundberg
Incident Management	Check out the incident management handbook page	Wil Spillane
Frontend management and execution of existing tools and programs	E.g. working with content team on pipeline, working with curators and reporting on returns for the advocacy program, etc. Includes fulfilling blog scheduling requests.	Kristen Sundberg
GTMs (V1)	E.g. helping to fulfill organic social requests	Kristen Sundberg
Instagram as a channel	E.g. community management, responding to users, story strategies, etc.	Kristen Sundberg
Press coverage	E.g. fulfilling coverage requests, working with agencies/partners on press-focused campaigns	Wil Spillane
Company Maturation Process	-	Wil Spillane
Talent/Employer brand campaigns on social	E.g. "We Belong Here"	Kristen Sundberg

Author Checklist

• Provided a concise title for the MR
• Added a description to this MR explaining the reasons for the proposed change, per say-why-not-just-what
• Assign this change to the correct DRI
  • If the DRI for the page/s being updated isn’t immediately clear, then assign it to one of the people listed in the "Maintained by" section in on the page being edited.
  • If your manager does not have merge rights, please ask someone to merge it AFTER it has been approved by your manager in #mr-buddies.
  • If the changes relate to any part of the project other than updates to content and/or data files please make sure to ping @gl-static-site-editor in a comment for a review and merge. For example changes to .gitlab-ci.yml, JavaScript/CSS/Ruby code or the layout files. (this requirement has been removed pending identification of a new DRI for the handbook)