Use `make install` for Gitaly setups in non-test environments

What does this MR do?

Use make install for Gitaly setups in non-test environments

Are there points in the code the reviewer needs to double check?

No

Why was this MR needed?

This will make the setup behave nicely on source installations. For more details see gitaly!448 (merged)

Does this MR meet the acceptance criteria?

• Changelog entry added, if necessary
• Documentation created/updated
• API support added
• Tests added for this feature/bug
• Review
  • Has been reviewed by UX
  • Has been reviewed by Frontend
  • Has been reviewed by Backend
  • Has been reviewed by Database
• Conform by the merge request performance guides
• Conform by the style guides
• Squashed related commits together
• Internationalization required/considered

What are the relevant issue numbers?

Part of gitaly#721 (closed)