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add marketing alert boxes to ten pages guiding users to free trial page

Javier Garcia requested to merge jg-marketing-info-free-trial-page into master

What does this MR do and why?

Closes https://gitlab.com/gitlab-com/marketing/marketing-planning/-/issues/53, progress towards finishing Q3 FY22 Digital Experience Objective: Increase trials and stages adopted through Docs

Increase trials and increase stages adopted per user. Our goal is to focus on contributing to the Free to Paid CMO OKR as well as educating current Premium customers on the benefits of Ultimate

Page selection methodology

Based on Content Audit provided by the docs team.

  • Highest scoring on ultimate pages (an interesting insight is that this is all coming from pages in application security) Five pages picked from here.
  • Highest scoring pages in any tier. Five other pages picked from here

Future iterations

  • Using cookie information to only market towards users that are on a lower tier than the current tier of the appropriate pages.

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