Revert '44533-new-coverage_report-keyword' into 'master'"

What does this MR do and why?

This revert is due to: gitlab-com/gl-infra/production#6560 (closed)

Origination: !81378 (merged)

MR acceptance checklist

This checklist encourages us to confirm any changes have been analyzed to reduce risks in quality, performance, reliability, security, and maintainability.